How Obsidian Media went from missed payments to books the owner checks once a week

Eric Wexler owns Obsidian Media, a five-person marketing agency in New York. Like most agencies, it runs on two streams of money. Client payments come in, and bills go out. Both need someone watching them every week.

For years, no one was doing that well. Eric had worked with a few accountants, and none of them lasted.

“Before Twelix Accounting and Jaimin and his team came in, my books were all over the place.”

Payments slipped on both sides. Bills went out late, and money owed to the agency did not always come in. The hardest part was that Eric could not see it happening.

“Payments were late. I was missing payments and I didn't even know it.”

He knew he needed help. The accountants he hired did not fix it. In his words, they were always too expensive and would mess up constantly.

When no one owns the payment calendar, the cost lands on the owner. It rarely shows up as one clear line on the P&L.

• Bills paid late.

  Money the agency owed went out behind schedule.

• Client money missed.

  Payments owed to the agency slipped through, and no one flagged them.

• High fees, repeated mistakes.

  “They were always too expensive. They would mess up constantly.”

• Years without a fix.

  Each new accountant was a fresh start that ended the same way.

“I could never find a good accountant.”

Ten months ago, Jaimin M., Twelix's founder, took over Obsidian Media's bookkeeping, accounts payable and accounts receivable. The goal was not to catch more mistakes after the fact. It was to build a process, so nothing depends on Eric catching them.

1. 1

   The books brought into order

   Day-to-day bookkeeping moved to Twelix in full. Transactions are recorded and kept current on a set schedule, not whenever someone finds the time.

   “Jaimin came in and he's been incredible.”

2. 2

   Bills out on time

   Twelix tracks what the agency owes and when each bill is due, so payments go out on schedule.

   “I'm never late on payments.”

3. 3

   Client payments tracked

   Twelix tracks what clients owe the agency, so a missed payment gets noticed instead of lost.

   “I know that I'm not missing any money.”

4. 4

   A process the owner checks, not runs

   Every step follows a documented process. Eric's part is a short review once a week or once a month.

   “There's a process behind everything that he built out. It's very hands off.”